If you want to run online marketing campaign, then email will be your right choice. In current time there are a lot social media platforms for this, but Email is still the top choice for marketing campaigns. To manage and control this marketing campaign, a number of handy software are available in market. These software help you grow your business and build a relationship with your clients and customers. These software don’t need much knowledge to run them and they also don’t required a hype of budget, that’s why they are usable for every types of business.
Email Marketing Software streamlines your contact list so that you can send messages to your subscribers and can also check whether they are read or not. If the business of a company is on a small scale, then there is not so much requirement of email marketing software, but when the business grows, it needs a proper management for email marketing. We have tried our best to figure out the most promising software that can take your marketing campaign to another level.
Top 7 Email Marketing Software For 2022
Mailchimp
Mailchimp is the best platform for email marketing because it comprises all the requirements that a business can need. With the help of this software, you can schedule your campaign, A/B test copy. You can easily customize campaigns without any much knowledge. Mailchimp provides a free plan that you can use for lifetime with a limitation of 2000 contacts. Except its free plan, there are three popular paid plans also and they vary in rates as per use. Its essential plan ranges $9.99 to $270 per month. Its Standard plan ranges between $14.99 to $540 per month. And, its premium plan ranges between $299 to $1190 per month. Mailchimp has been a renowned face in the field of email marketing campaign for a long period and going to expand its services.
ActiveCampaign
This is the best email marketing software that provides finest automation services. To provide best automation, this software supports thousands of pre-built automation features that streamlines your campaign. ActiveCampaign features a dashboard that offers guide tips so that you don’t face any problems in setting up your campaign. We can say that its customer support is friendly and helpful because they instantly provide the services. You can easily manage your email marketing by setting the contact list and can manage your sales. If we talk about its pricing, then there are four paid plans with a free plan that is only for 14 days trial. In its paid plans, the first one is Lite Plan that charges $15+ per month, its Plus Plan charges $70+ per month, its Professional Plan – $159 + per month and its Enterprise Plan Charges $279+.
MailerLite
This software is known for its easy-to-use interface that means you can use this software to design as you want with having a deep knowledge on this. This software is designed in such way that no one can feel problem while using it and its drag-and-drop features let everyone to design mails as per their choice. This software also has a free plan for its user (limit upto 1000 contacts). This software charges money as per the number of contacts the company has. If your customer scale is 1001-2500 then you will have to pay $15 per month. After 2500 and up to 5000 contacts, you will have to pay $30 per month and for more than 5000 and less than 10000, you have to pay $50 per month. You can apply all the marketing campaign without any much technical knowledge.
HubSpot
HubSpot works as a panacea for all types of marketing campaigns because it comprises various tools and kit that can help you in every aspect of business. HubSpot offers full marketing activities including CRM and you can manage you customers in your email list without technical know-how. Its dashboard keeps your delivery at rate. If we talk about its charges, then we find that there three popular paid plans. The first one is Starter, that charges $50 per month with a limit of 1000 contacts. Its Professional Plan charges $800 per month with a limit of 2000 contacts. And its, Enterprise plan that charges $3200 per month for 10000 contacts. There is a free trail plan also that is valid only for 14 days.
Sendinblue
Sendinblue is another splendid email marketing software that made its reputation in transactional email marketing. You can choose this digital platform for grow your businesses. Sendinblue features such services that work on automation and lets you focus on more significant tasks. It streamlines your email campaign so that you can contact the right people who are relevant for your business. It boasts to be one of the leading software companies of 2021 because it attained the title of the best Marketing Automation Platform for SMBs. Sendinblue instantly helps its customer for any type of grievance. There are three outstanding plans and that are Lite, Premium and Enterprises. Sendinblue also features a free plan that is up to 300 emails per day without any contact limit.
Autopilot
The time has gone where email marketing was hard nut to crack, with the evolution of technology, it became easy task to do email campaigning. Autopilot mainly aims at customer data so that you can target your most valuable customer audience. This software is known for its seamless automation features as it delivers the right content to the right ones without any delay. Autopilot focuses on your customer’s mindset and whenever they react to your products or services, it instantly reaches to them. Autopilot offers 3 popular package that includes Silver, Gold and Platinum. The rate of charging of these plans are $49 pm, $149 pm, $249 pm respectively.
Omnisend
You can feel better while thinking of effective email marketing if you choose Omnisend as your tool. It lets you customize your customers list so that you can streamline your email marketing campaign. Omnisend allows you to add various channel to automate your workflow and the channels are as follows, email, SMS, WhatsApp, Facebook Messenger and many more. There are lot pre built templates that don’t require to be set up time to time. The most popular plans of Omnisend are as follows, the first one is Standard and the second one is Pro. Standard charges $16 per month and Pro charges $59 per month.
